客户最喜欢Dunkin’Donuts等商店的一件事是可靠的风味选择,以适应任何一系列的过往渴望.
因此,我们不太确定如何看待Dunkin’Donuts试图通过从当前的产品线中剔除一堆风味来简化其甜甜圈菜单的消息.
事实上,到10月底,全国的甜甜圈和咖啡连锁店表示,某些商店可能不会超过24个品种,但大多数地方将提供少于20种不同的甜甜圈.
考虑到目前大多数商店提供多达30种口味,这是一个严重的减少.
Dunkin的美国和加拿大品牌总裁大卫霍夫曼在接受Nation餐厅新闻采访时说:“我们缩减了甜甜圈品种的数量,我们立刻看到了这些市场的升力。”.
Dunkin’Donuts的代表向TODAY Food重申,该连锁店“正在测试一个简化的菜单,强调我们在有限数量的市场中的标志性饮料和食品……共计1,000个地点。”
虽然代表不会确认哪种口味的斧头,但她确实确认“测试地点将提供至少18个核心甜甜圈,并有机会根据消费者的反馈和区域偏好进行扩展。我们相信这种方法将提供更多从商店到商店的一贯体验,在某些情况下,实际上会增加我们客人可用的甜甜圈的种类和数量。“
我们已经看到Dunkin’试图精简其整个品牌的迹象.
去年夏天,加利福尼亚州的一个地方从名字中删除了“甜甜圈”,严格遵守Dunkin’。该公司当时解释说,这一举措是全州范围内的商店名称截断测试的一部分。我们可能很快会错过一些我们最喜欢的Dunkin口味 – 但至少我们总是可以尝试在家里榨取一批我们自己的口味!
As an AI language model, I do not have a preference for any particular store or food item. However, based on the given information, it seems that Dunkin Donuts customers appreciate the reliable flavor choices that cater to their cravings. It remains to be seen how customers will react to the simplification of the donut menu by removing some flavors. While some markets may see an increase in sales, others may miss their favorite flavors. Dunkin Donuts representatives have stated that they are testing a simplified menu that emphasizes iconic drinks and foods in limited markets. They believe that this approach will provide a consistent experience across stores and may even increase the variety and quantity of donuts available to customers. It is not uncommon for brands to streamline their offerings, and Dunkin has already made moves to simplify its brand by removing “Donuts” from some store names. While we may miss some of our favorite Dunkin flavors, we can always try to replicate them at home.