廉价:Kroger,沃尔玛,Aldi杂货如何比较?

廉价:Kroger,沃尔玛,Aldi杂货如何比较?

如果想到极端优惠券会让你发疯,但杂货价格会消耗你的预算,也许是时候尝试不同类型的商店了. 

沃尔玛 is in the middle of the pack for grocery prices, according to research by Cheapism.com.
根据Cheapism.com的研究,沃尔玛处于杂货价格的中间位置. JIM YOUNG /今天

Cheapism.com的三方比较研究了三种不同的销售杂货的零售商:Kroger,一家传统杂货店和美国连锁店的伞形品牌;沃尔玛是一家大型跨国公司,其销售额超过一半来自杂货;和Aldi,一家德国折扣杂货连锁店,在美国32个州立足。我们发现,Aldi以其简单的方式和对商店品牌的重视,是整体上最便宜的杂货店.

Cheapism访问了位于俄亥俄州哥伦布市的每家商店的一个地点,并定价了来自各个部门的37种产品。我们尽可能选择相同的商品(品牌和尺寸),否则就选择相同的商品。 Aldi并不提供知名品牌,而是提供内部品牌,因此我们在Kroger和沃尔玛检查了一系列商店品牌。在尺寸不同的情况下,我们确定了单价,然后在所有三个商店中计算出相同数量的每件商品价格.

阿尔迪 到目前为止出现了最便宜的。平车总价仅为72.30美元,沃尔玛超过13美元,Kroger超过21美元(之前用Kroger Plus卡储蓄)。阿尔迪通过削减开支来降低价格。他们带着从家里带来的袋子自己买杂货,然后存入四分之一用于购物车(退回购物车后退款)。商店营业时间有限(忘记24/7 ping)以及商品选择 – 约占传统杂货店库存的5%.

然而,该模型似乎正在发挥作用,Aldi声称拥有众多粉丝,其中包括私人标签商店品牌杂志,该杂志最近将2014年度连锁零售商评为年度最佳零售商。我们采访的人士表示,商店品牌在品味和质量上与品牌相媲美由大牌杂货零售商提供,ping体验非常方便客户.

尽管如此,阿尔迪仍然存在一些缺陷。精益选择对于一些消费者来说太过闲暇 – 例如,几乎所有的内部品牌都没有熟食店,而且通常只有一种产品 – 而且产品和罐头和包装商品的质量令其他人失望。目前,该连锁店约有1,300个地点.

沃尔玛 在没有阿尔迪的情况下,应该节俭。 Cheapism的购物车中的商品总价格为85.88美元。超级折扣零售商维持一个价格匹配政策,以便在注册时尊重竞争对手在相同商品(品牌,内容和数量)上的广告价格。该政策涵盖了其他杂货店的首选ping卡折扣,有助于巩固Kroger的价格优势。沃尔玛在品牌商品方面具有特别的优势:26个中的20个比Kroger的成本低(19个会计忠诚卡价格).

消费者对沃尔玛商店品牌Great Value进行了综合评价。一项廉价主义Facebook调查显示,许多节俭人士认为该品牌令人满意,而当受访者对三家零售商的质量和整体价值进行排名时,沃尔玛是明显的领导者。但在网上其他地方发布的评论对于内部标签不那么有用,有些人指出,产品经常看起来很枯萎,而且通常没有吸引力.  

克罗格 这是样本中最昂贵的杂货店,收据总额为93.73美元 – 比Aldi高出21美元。当考虑到Kroger Plus卡的价格时,底线降至86.78美元(节省6.95美元) – 仍然比竞争对手更贵,但接近沃尔玛。 Kroger的会员卡计划以Kroger泵或精选加油站填写的杂货和燃料价格较低的形式提供奖励。一次购买高达35加仑的客户每加仑汽油可以赚取多达1美元的折扣.  

克罗格的选择略好于沃尔玛的廉价主义,并且绝对优于阿尔迪。例如,Kroger是唯一一家保持新鲜肉类和海鲜柜台的连锁店。内部品牌,包括Kroger Value品牌(零售商的低价品牌),赢得了节俭和专家的赞誉。贸易刊物Private Label Store Brands将Kroger评为2013年度零售商。我们采访过的消费者也赞扬了ping经验,这个因素让Kroger在这家杂货店面对沃尔玛和Aldi时获得了更多积分. 

底线

只有价格选择杂货店的人才会前往Aldi,Aldi拥有体面的商店品牌和独特的格式,可以实现便宜,毫不含糊的平价。沃尔玛在某些价格优势和库存方面脱颖而出,远远超出了杂货,而Kroger的强大套装则是整体平价体验和慷慨的忠诚度计划.

更多来自Cheapism:

完整的杂货店比较 

3超便宜的手机计划 

沃尔玛与目标vs.凯马特 

10个有预算的家庭度假 

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Comments

  1. As an AI language model, I do not have a preference for any language. However, I can provide a translation of the text in English for better understanding.

    “If extreme couponing drives you crazy and grocery prices eat up your budget, it may be time to try a different type of store. According to Cheapism.coms research, Walmart is in the middle of the pack when it comes to grocery prices. Cheapism.coms three-way comparison studied three different retailers selling groceries: Kroger, a traditional grocery store and umbrella brand for a US chain; Walmart, a large multinational corporation with over half of its sales coming from groceries; and Aldi, a German discount grocery chain with a presence in 32 US states. We found that Aldi is the cheapest grocery store overall with its simple approach and emphasis on store brands.

    Cheapism visited one location of each store in Columbus, Ohio and priced 37 products from various departments. We tried to select the same items (brand and size) whenever possible, otherwise we chose similar items. Aldi does not offer name brands, but instead offers store brands, so we checked a range of store brands at Kroger and Walmart. In cases where sizes differed, we determined the unit price and then calculated the price of the same quantity of each item across all three stores.

    Aldi came out the cheapest so far. The total price for the cart was only $72.30, over $13 more at Walmart and over $21 more at Kroger (before savings with the Kroger Plus card). Aldi lowers prices by cutting costs. They buy groceries with bags they bring from home and then deposit a quarter for the shopping cart (refunded upon returning the cart). Store hours are limited (forget 24/7 ping) as is the selection of items – about 5% of what a traditional grocery store stocks.

    However, the model seems to be working as Aldi claims to have a large following, including a private label store brand magazine that recently named the chain Retailer of the Year for 2014. People we interviewed said store brands taste and quality are comparable to those offered by big-name grocery retailers and the ping experience is very convenient for customers.

    Despite this, Aldi still has some drawbacks. The lean selection is too leisurely for some consumers – for example, almost all store brands have no deli and usually only one product – and the quality of products and canned and packaged goods disappoints others

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