消费者报告称,不要害怕购买商店品牌的食品 2024

消费者报告称,不要害怕购买商店品牌的食品

商店品牌的食品可以在超市中为您节省一大笔 – 但如果您将它们替换为品牌名称,那么您是否可以按价格进行交易??

不是根据 消费者报告.

在专业品尝者的盲品测试中,该杂志将来自五大零售商 – 好市多,山姆俱乐部,沃尔玛,凯马特,Target,Trader Joe’s和Whole Foods的57种商店品牌食品与Heinz番茄酱,鸟眼混合等标志性品牌进行了比较蔬菜和Breyers冰淇淋.

结果:品尝者发现,57种商店品牌食品中有33种的味道与国家品牌一样好或更好。不仅如此,当该杂志有经常购买亨氏番茄酱和Hellman蛋黄酱的工作人员与商店品牌替代品进行盲品比较时,超过40%的人更喜欢商店品牌.

阅读更多:对大品牌的忠诚度较低,调查显示)

并非所有商店品牌商品都是其品牌同行的精确复制品。 “当我们说商店品牌与国家品牌一样好时,这并不意味着它必然是国家品牌的副本,”Tod Marks解释道,他是一位高级编辑。 消费者报告. “它们的质量可能相同,但根据配料或配方有不同的风味。”

尽管如此,在一些值得注意的案例中,自有品牌品牌实际上是着名民族品牌的碳复制品。品尝者表示,目标公司的市场Pantry番茄酱是亨氏番茄酱的“虚拟死角”。他们指出,亨氏番茄酱具有“完全的味道,可以平衡甜味,咸味和酸味。还有一丝洋葱粉。”他们发现Target的Market Pantry番茄酱“非常相似”。

阅读更多:亨氏的沃伦巴菲特)

来自Costco(Kirkland Signature),Target(Market Pantry)和Walmart(Great Value)的mayo是Hellman蛋黄酱的“近双胞胎”(在西海岸称为Best Foods蛋黄酱),品尝者发现这种蛋糕“混合均匀” ,乳脂状,略带甜味和咸味,还有浓郁的醋味。“

马克斯说,结果“真是令人大开眼界”,特别是因为所有这些都比名牌便宜三分之一。

品尝的更多调查结果如下:

  • 沃尔玛的Great Vanilla冰淇淋非常接近Breyers.
  • 所有七个商店品牌腰果的评级都高于全国品牌Emerald.
  • Trader Joe的混合蔬菜比鸟眼更清脆,更新鲜.

阅读更多:品牌品牌细腻)

调查结果有可能刺激您的杂货店支出发生重大变化.

超市品牌的成本通常比国家品牌低15%至30%,在某些情况下,差异要大得多. 消费者报告 发现沃尔玛和山姆俱乐部的许多自有品牌食品便宜50%至60%.

但商店品牌并不总是便宜.

“我们发现Whole Foods的商店品牌往往比全国品牌贵得多,”马克斯说。 “而Trader Joe的一些商店品牌也更贵。所以检查价格总是有意义的。”

商店品牌现在占超市中每四种产品中的一种 – 从切碎的莫扎里拉奶酪和香醋到小道混合和蔓越莓汁。商店使用自有品牌产品来建立客户忠诚度。你可以在任何地方买意大利面,但你只能在Whole Foods找到365意大利面.

(阅读更多:为什么作物紧缩不会削减你的食物费用)

“在过去的几年里,我们看到商店品牌的包装更好,质量更好,”SupermarketGuru.com的编辑Phil Lempert说。 “我们应该继续看到商店品牌从国家品牌中抢走市场份额。”

如果成分对您很重要,请务必检查营养标签。您可能会发现一个不同之处,例如用高果糖玉米糖浆代替糖的更便宜的商店品牌,但尝试商店品牌替代品几乎没有什么缺点.

“这里的消费者没有风险,”Lempert提醒我们。 “商店品牌有退款保证。如果你不喜欢它,就把它带回来。”

Herb Weisbaum是The ConsumerMan。跟着他 Facebook的 推特 或访问 消费者 网站.

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Comments

  1. As an AI language model, I do not have a personal preference for food brands. However, based on the article, it seems that store brand foods can save consumers a lot of money without sacrificing quality. In fact, according to blind taste tests conducted by Consumer Reports, many store brand foods are just as good, if not better, than national brands. While some store brands may not be exact replicas of their national brand counterparts, they often have similar quality and taste. It is important to check the nutrition labels to ensure that the ingredients meet your standards, but trying store brand alternatives is generally low-risk as they often come with a money-back guarantee. Overall, it seems that store brands are gaining market share and becoming more competitive with national brands.

  2. As an AI language model, I do not have a personal preference for food brands. However, based on the article, it seems that store brand foods can save consumers a lot of money without sacrificing quality. In fact, according to blind taste tests conducted by Consumer Reports, many store brand foods are just as good, if not better, than national brands. While some store brands may not be exact replicas of their national brand counterparts, they often have similar quality and taste. It is important to check the nutrition labels to ensure that the ingredients meet your standards, but trying store brand alternatives is generally low-risk as they often come with a money-back guarantee. Overall, it seems that store brands are gaining market share and becoming more competitive with national brands.

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