男性版’曲线’?模特经纪公司聚焦大码男装

长期以来,时尚爱好者一直呼吁女性在广告和T台上更加多样化,但时尚男性却没有得到同样的关注 – 直到现在.

以代表Gisele Bundchen和Gigi Hadid等行业明星而闻名的IMG模特经纪公司最近宣布,它正在推出一个名为“布朗”的大型男装新部门。

布朗的模型-IMG-TODAY-003-160316
大码男模Zach Miko.莱昂纳多科雷多

IMG模特公司总裁伊万·巴特在一份声明中说:“时装业正在以前所未有的速度发展。”IMG模特试图激发人们感受到身体的积极性,无论其大小,颜色或年龄如何。

“在我们与Ashley Graham,Precious Lee和其他人见证的成功之后,将我们在曲线方面的专业知识扩展到男性的肌肉感觉就像是一个自然的下一步,”他继续道。 “我们很自豪能够引导围绕各种规模的时尚服装进行对话。男人和女人都希望能够帮助他们自我感觉良好的选择。就这么简单。”

相关:一个加号男人的忏悔:’我害怕去找衣服’

第一个签约的模特是Zach Miko,他可能已经是一个熟悉的面孔了:去年Miko获得了他的重大突破,成为Target的第一个加号男模特.

“我非常感激和谦卑,”他在Instagram上写道,IMG的声明.

布朗的模型-IMG-TODAY-001-160316
Zach Miko,IMG的第一个’布朗’模型.莱昂纳多科雷多

Miko一直公开谈论展示不同类型男性身体的重要性.

“我从来不明白为什么,看着大而高的衣服,他们向我展示了这些Abercrombie&Fitch风格,真正剪裁,非常适合男士们,”Miko在10月告诉PEOPLE。 “这些家伙不买XXL高大的T恤,这些家伙不买42英寸的裤子,但他们是你看到的模特儿。”

IMG有促进所有身体形状和大小的历史。该机构还代表Ashley Graham,这是第一款出现在体育画报泳装版封面上的大码模特.

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This is me. I am 6'6". I am 275lbs. And I and Happy. I am from Stratford CT. I have lived in New York City for almost 7 years. I met, fell in love, and married the love of my life @laurakristenx here. I am a classically trained actor by The American Academy of Dramatic Arts. I am a permanent acting student of Terry Schreiber. I am an Eagle Scout. I have the greatest and closest friends imaginable. In the summer of 2015 I was given the opportunity to be a model. I thought it was nothing but a pay check. A month later thanks to @chubstr I realized that it was so much more than that. I was given the most overwhelming support. I learned that who I was and what I looked like was ok. Who I was was attractive and valid. I met and spoke with the most incredible beautiful people who shaped my mind and my perception of life and beauty like @whitneywaythore @notoriouslydapper @dexrated @simkosays. I was mentioned along side beauty and positive body image pioneers like @tessholliday @theashleygraham @meghan_trainor and @meghantonjes. I was interviewed by @newyorkpost @peoplemag @huffingtonpost @mic_news @entertainmenttonight and @goodmorningamerica. I have been given a platform and a voice almost overnight. In 2016 I want to make everyone who as ever felt less than, to feel the way I felt in the fall and winter of 2015. I am honored to be a part of the movement of #bodypositivity #NoBs #effyourbeautystandards and #bootyrevolution. I will not forget that in 2016. This is the year I hope that every person who has ever been called fat, or ugly, or a freak, feels happy with who they are. Thank you for making that feeling possible for me. I will do everything I can to make it possible for you.

A post shared by Zach Miko (@zachmiko) on

就像“曲线”已经指代女性中的加号一样,也许“肌肉”将成为正尺码男性模特的首选术语.

相关:忘记“加上大小”:模特选择了一个新单词来描述他们的身体

IMG似乎这么认为:“布朗有一个身体积极的信息,”巴特告诉女装日报,该公司首先宣布该部门的消息。 “布朗是体力。”

“身体积极的信息和大小的多样性是相关的东西,并且一直存在于每个人的脑海中,”他补充道。 “我们必须扩大男人的谈话。”

Ashley Graham,Hailey Clauson讨论了“体育画报”封面

Feb.15.201602:56

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