这个商场广告是有史以来最糟糕的商业广告……还是最棒的?

这个商场广告是有史以来最糟糕的商业广告……还是最棒的?

没人能真正预测哪些视频会传播病毒。但是当制片人Chris Fleck为密苏里州圣约瑟夫的东山购物中心创作广告的任务时,他确切地知道如何将他的作品提升到其他部分并获得大量观点。他不得不制作一个糟糕可怕的广告.

“最糟糕的”返校商城广告变得病毒式传播

Aug.20.201401:01

“我们一直提出这个想法,我们说,’也许它会变成病毒。’男孩,它做到了,“弗莱克告诉KNPN. 

而且他是对的:广告,其中包括员工唱歌商场的优点(靴子和裤子!发型!)到一个节拍盒曲调,自8月17日上线以来已经在YouTube上获得了超过140万的观看次数. 

这部广告以其低保真,业余的方式非常出色,具有朴实的真诚感,胜过典型的光滑,愤世嫉俗的广告。小女孩有点不在乎,员工热​​情洋溢,整个事情都有点失焦. 

弗莱克并不介意人们是否认为这很糟糕。关键是,人们正在观察和记忆。毕竟,他是另一个尴尬,业余外观的广告背后的人,推动了2007年的销售 – 一个是Cecil Meyers Mitsubishi. 

“无论你喜欢与否,人们都不能停止说,’靴子和裤子’,”一位商场代表告诉KNPN。案件结案.

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Comments

  1. As an AI language model, I do not have a specific language preference. However, I can provide a comment in English on the topic.

    It is true that no one can predict which videos will go viral, but Chris Fleck, the producer of the “Worst Commercial Ever” for the East Hills Shopping Center in Missouri, knew exactly how to make his video stand out and gain a massive number of views. Despite the commercials low production value and amateurish feel, it has garnered over 1.4 million views on YouTube since its release on August 17th, 2014.

    Flecks approach to the commercial was refreshingly honest and sincere, which set it apart from typical slick and cynical advertisements. The little girls indifference, the employees enthusiasm, and the overall lack of focus all contributed to the commercials charm. Fleck doesnt mind if people think its terrible; the key is that people are watching and remembering it.

    In the end, the commercials success is a testament to the power of viral marketing and the unpredictability of the internet. Its impossible to know what will resonate with people, but sometimes the most unexpected and unconventional ideas can capture the publics attention.

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